With more blogs coming up daily, the blogs with the best content have more traffic, and there has been increased competition between blog owners. Traffic is a vital SEO signal, so it is best to have multiple writers for your blog if you want it to remain relevant when compared to other blogs. There are different arguments against this, but we’ll explain why having different writers who create quality content is better than just having one writer for your blog. It’s true that there are successful blogs that have only one writer, yet the biggest blogs on the internet have different writers who contribute their expertise to the blog’s growth. The bigger your blog gets, the more you’ll realize the need to hire more writers who have quality material to contribute to your blog. There are disadvantages of having multiple writers, yet the advantages supercede these disadvantages that it has.
The largest advantage that you’ll get for using multiple writers is that you will have consistent or regular updates which will boost the traffic your blog generates. Any blog with a single writer might have an off-week which can cause a huge reduction in traffic, but by hiring multiple writers for your blog, there will be no off-week. By having multiple writers, you will have enough staff to cover any slacks, given that they’re producing quality material that will attract traffic to your blog.
Having multiple writers for your blog means that every writer will specialize in a particular field, and this increases the probability of coming up with superb content for visitors to enjoy. Getting other writers to help you means that you’ll have more time to invest in other activities, and this can’t be enjoyed by those who use only one writer. One big disadvantage of using multiple writers for a blog is that you’ll invest more time to audit the works that they write, if not, you might end up releasing content with minimal quality.
A blog has to move in one direction, so by hiring multiple writers, you might end up with people who have different styles of writing, and it can make the blog lose visitors. The more writers you have, the more money you’ll spend on salaries or wages, so most blog owners believe it’s better to have one blog writer who writes superb material. If you have multiple writers that deliver quality articles for your blog, then you’re going to be more successful than another person who has just one writer, meaning that it is better for SEO to have multiple writers for a blog. These writers will give more coverage to your blog, so you’re going to earn enough money to take care of their salaries. Although there will be a consistent voice to the blog when it is just one writer, it’s advised to hire multiple writers if you want your blog to grow faster. Invest time in your hiring process so you get superb writers that will deliver good content that will keep your visitors glued to your blog.