To improve your search engine optimization, you are better off using a blog rather than a forum. On a blog you can establish your authority as the creator of the site and speak directly to your users. In a forum, a person cannot exercise this level of control over what other users say on the forum. This makes it easy for false information to circulate on your sight, with a forum, the administrator has to perform diligent oversight to ensure all false or offensive messages are pulled down. Playing oversight can prove problematic to a site owner as it creates more work.
While a forum offers a platform for users of a site to interact and discuss different topics, they have limited tools to express themselves. To save on space and to ensure the refresh speed of a forum page stays at its optimum, creators of forums limit users to representing their opinions or questions in text. There is not much diversity in how information is represented, this makes forums rather dull, as they are more of a long thread of texts between different users. A restriction from using more interactive tools such as pictures and videos to express opinions makes a forum dull to visitors.
Forums are ideal for websites that offer technical services, in such websites, different experts in the field can hold meaningful discussions. These forums are ideal for passing on technical queries but offer little information to relatively new visitors. A blog offers an easy to grasp outlook to visitors. The structure in a blog allows a creator to arrange different sections that carry different information. Such a breakdown facilitates smooth communication as visitors are not drowned in a huge pool of unstructured content, but rather they have a structured outline to work with. Order enhances effectiveness of communication and is easier to achieve using a blog.
Maintaining an active forum is plenty of work when compared with running a blog. For a forum to be considered a success, it has to command a significant number of traffic. Getting visitors to engage in your blog is a difficult task unless they are genuinely interested in the topic being discussed. Even with good traffic, you are not assured of a success rate on each post as the subscribers contribute randomly on topics that capture their interest. Using a blog allows you to create interesting content, this helps in capturing and retaining members.
With proper editing, a blog offers an attractive outlook that easily captures the interest of a reader. To properly edit a blog, the creator has to have an eye for design to make a remarkable site. Since the attention span of online readers is relatively low, there should be plenty of white spaces to give readers a chance to pause and catch their breath before continuing. The font used in the blog should match its theme, if you intend to blog about an important business idea, your font should be formal to give a feeling of professionalism to your readers.
Subscribers to a site will get easily bored if it is full of text as in the case of a forum. To make your blog more vibrant, use vivid colorful pictures to emphasize your text. A blog allows the creator to incorporate more interactive media such as videos and short audio clips. By using good visuals, your communication will improve significantly raising your conversion rates. When readers have little time to work with, they scheme over text, often not giving it enough attention. To make the most out of your blog stick with vivid and interesting visuals that are related to the topic you are writing on.
Ranking higher on a search engine list requires a special manipulation of titles, keywords and meta-tags. The more information you give a search engine to work with, the easier it will be to be discovered on a search engine. In a forum, creating structured data is harder because there are no specific guidelines on how people should post in their comment section. Working on a content for a blog allows a user to creatively blend in keywords in content without sounding too generic. All photos and videos used in a blog have to be properly captioned for clarity.